TFTP Variety: "Coke Time with Eddie Fisher" (Sep. 29, 1954)

Posted to Internet Archive's Classic TV Collection

Eddie Fisher is a name that not many people today would recognize, but he was a major A-list celeb in the 1950s; he was as famous for his wives as he was for his singing--he was one of Elizabeth Taylor's husbands after having been married to Debbie Reynolds (with whom he was the parent of "Star Wars" star Carrie Fisher). This post features a complete episode of Fisher's show "Coke Time".

"Coke Time" was Fisher's main star vehicle for a good chunk of the 1950s, running from 1953 to 1957 on NBC. Each episode of the twice-weekly series (as in the one featured here) had Fisher simply singing three or four songs, with few frills and little staging, punctuated with a commercial or two for Coca-Cola. "Coke Time" is a good example of a program that had the sponsor's name in the name of the show, which was, of course, very common in the late-1940s and 1950s.

The show is also a good example of a program type that would disappear by the end of the 1950s but which was fairly widespread at the time: the 15-minute-long musical variety show, a program type in which Perry Como and Dinah Shore were likewise featured at different times in the '50s. The quarter-hour show was used for genres other than music (such as news and interview shows), but the combination of genre and length was an easy one to fill with a a handful of songs and call it a show.