TFTP's Monochrome Monday: "The Burns and Allen Show" from CBS (Jul. 17, 1952)

Posted to YouTube by user 'Shokus Video'
Length - 29:32

TFTP's Monochrome Monday brings you a classic black & white TV program or clip every Monday morning to kick off the week....

George Burns and Gracie Allen were a comedy team (and a marital team) that lasted for decades through vaudeville, radio, and television. By the time their TV show--a pioneering situation comedy--premiered in 1950, their act and their appeal had been long established. George was the straight man, calm and bemused in the face of ditzy Gracie's hijinx. Although in the episode above George strays further than usual into wackiness, this division of comedic labor held for the most part in "The George Burns and Gracie Allen Show", which aired on CBS from 1950-1958.

Like most TV programs from this earliest period, "The Burns and Allen Show" was originally aired live. We see here many of the trappings of that mode of presentation, including an actual curtain that raises at the beginning of the story. Also like most programs from this earliest period, it had a single sponsor, in this case Carnation Evaporated Milk, featured in the opening and closing as well as in an ad at the very end of the program.

The plot in this episode (from July 1952) is a version of one that would become a sitcom staple: mistaken identity. George thinks that everyone else thinks he's a great singer, when they actually think the opposite. This leads to some comic moments throughout the episode, as George and Gracie banter with friends at home and then as they become mistaken for another couple (one with a husband who can sing well) by a record producer.

TFTP On This Day: "The Dinah Shore Show" from NBC (Jan. 10, 1952)

Posted to YouTube by user 'balsamwoods'
Length - 14:50

It Was 66 Years Ago Today: This episode of "The Dinah Shore Show", originally aired 66 years ago today, is a good example of two different things: first, of the early career of Dinah Shore, a television icon who had a broadcasting career (in radio and TV) that spanned forty years from the early-1940s until about 1980; and secondly, of the type of fifteen-minute music program that was common in the earliest period of TV from the late-1940s through the 1950s.

Dinah Shore had a singing career that went back even earlier than her broadcasting career, and in the early years her TV programs, including the one featured here, consisted mostly of music. By the mid-1950s, her show (now expanded to sixty minutes) had become a full-fledged variety show. At the beginning of the 1970s, she shifted mostly away from music to daytime talk-show hosting.

At the time of this 1952 episode, her show was only fifteen minutes long, and this was a fairly common program-length at the time for music shows that aired on the early fringe of prime-time. These programs often aired twice a week and alternated in the same timeslot with another fifteen-minute program that aired on two other nights of the week. For instance, during the 1953-54 season, Dinah's show aired on NBC from 7:30-7:45 Eastern on Tuesdays and Thursdays and alternated with "Coke Time with Eddie Fisher" that aired at the same time on Wednesdays and Fridays.

This episode, atypically for most of these fifteen-minute programs, actually has a loose storyline in which Dinah is put up for an audition that then leads to a screen test, with the two performances making up the bulk of the episode. At the time of this episode, Dinah's longtime sponsorship by Chevrolet autos (her later variety show was titled "The Dinah Shore Chevy Show") had already begun, and there are opening and closing Chevrolet segments with a mid-show commercial inserted as well.

TFTP's Monochrome Monday: Longines Watch Commercials (Apr. 11 & 14, 1952)

Posted to YouTube by user 'MattTheSaiyan'
Length - 1:54 (top), 1:42 (bottom)

Commercials in the 1950s were much longer than we are used to now (and have been used to for decades). Because of the prevalence of single-sponsorship in the first years of TV, a commercial break of one- to two-minutes in length, around the same length as today, would have just one commercial, rather than four or more.

Here are a couple of these lengthier commercials for Longines watches from the same week in April 1952. The two commercials provide a study in contrasts in terms of the different styles of commercials in this era. The first includes on on-camera spokesman David Ross who describes the use of Longines watches for timekeeping by a variety of different sporting associations. Most likely presented as a live commercial during a live program, it includes Ross' testimonial which is presented partially with him visible on screen and partially as voiceover as we see slides of the sporting association logos and a carousel of Longines watches.

The second commercial, which appeared in the program "Longines Chronoscope", a public affairs interview program, has no on-screen spokesman, only voiceover narration on images of another carousel of watches. (Although possibly also live, this one is more likely to have been filmed in advance, a common practice even in these earliest years.) Longines was clearly going for a prestige image with these ads--as well as with the choice of a public affairs program for which to serve as a sponsor.

TFTP On This Day: "Camel News Caravan" from NBC (Sep. 19, 1952)

Posted to YouTube by user 'Ben Model'

It Was 65 Years Ago Today: "Camel News Caravan" was the first high-profile television news program. Before its Feburary 1949 debut (and in some respects for some time afterwards), TV news consisted largely of broadcasts of newsreels produced for movie theaters or very brief broadcasts (usually five-minutes long) of readings of headlines. There are some of those things in "Camel News Caravan", but it was nonetheless a pioneering news program for a few reasons--because of its longtime sponsorship by Camel cigarettes; because of its increasingly televisual presentational style; and because of its anchor, John Cameron Swayze, who became the first well-known TV newsman.

In this particular day's newscast, the lead news is the brouhaha related to then-Vice Presidential nominee Richard Nixon's allegedly improper use of campaign funds. This incident would result a few days afterwards (on Sep. 23) in the TV broadcast of Nixon's famous "Checkers speech". Other stories featured in this newscast include a new military base in Greenland, an earthquake on Wake Island in the Pacific, and the latest in women's fashions.

There's much here that looks somewhat odd to us now. Having a sponsored newscast is incredibly jarring now, especially with it being a cigarette brand like Camel. The presentational style seems a bit stilted, and it's clear that given the newsgathering practices at the time that the stories presented in this newscast aren't exactly breaking news.

TFTP Comedy: "Kovacs on the Corner" (1952)

Posted to Internet Archive

Ernie Kovacs was one of the great geniuses of early television comedy. He had a relatively brief but wide-ranging career--as a talk-show host, game-show panelist and host, morning-show host, and comedian--before dying prematurely in a car accident in 1962. This clip is a complete episode of a very short-lived Kovacs series called "Kovacs on the Corner", which was on NBC on weekday mornings for just three months in early-1952.

"Kovacs on the Corner" featured Kovacs in a slightly more laid-back style than that for which he is best known. Kovacs' pioneered a style of visual comedy on television that was not seen before or much since, utilizing sight gags, technical tricks unique to TV, and absurdism to create comedy. Here, in "Kovacs on the Corner", he is much more subtle and situational in his comedy. The "corner" of the title is a city neighborhood corner that comprises the show's sole set and on which Kovacs--assisted by singer and future wife Edie Adams--encounters different characters of the type one might meet on a street corner (policemen, street sweepers). Several musical numbers are featured, showing the easy facility with which early TV comedy shows crossed over into musical variety and back again.

Kovacs does show glimpses of his legendary humor here. A segment called "Swap Time" in which two ordinary people swap odd items (a torn bowler hat for an eight-pound block of ice) offers Kovacs the opportunity for some clever ad-libbing. An advertisement spoof in which Kovacs and Adams pitch "food" (holding a brown sack with the word "food" written on it) is a trenchant critique of TV commercials that foreshadows his later comedy. Although this episode is not typical of Kovacs' later comedy, it is both a good peek into his early career and a good example of a particular type of early musical/comedy variety show.