TFTP On This Day: "The Dinah Shore Show" from NBC (Jan. 10, 1952)

Posted to YouTube by user 'balsamwoods'
Length - 14:50

It Was 66 Years Ago Today: This episode of "The Dinah Shore Show", originally aired 66 years ago today, is a good example of two different things: first, of the early career of Dinah Shore, a television icon who had a broadcasting career (in radio and TV) that spanned forty years from the early-1940s until about 1980; and secondly, of the type of fifteen-minute music program that was common in the earliest period of TV from the late-1940s through the 1950s.

Dinah Shore had a singing career that went back even earlier than her broadcasting career, and in the early years her TV programs, including the one featured here, consisted mostly of music. By the mid-1950s, her show (now expanded to sixty minutes) had become a full-fledged variety show. At the beginning of the 1970s, she shifted mostly away from music to daytime talk-show hosting.

At the time of this 1952 episode, her show was only fifteen minutes long, and this was a fairly common program-length at the time for music shows that aired on the early fringe of prime-time. These programs often aired twice a week and alternated in the same timeslot with another fifteen-minute program that aired on two other nights of the week. For instance, during the 1953-54 season, Dinah's show aired on NBC from 7:30-7:45 Eastern on Tuesdays and Thursdays and alternated with "Coke Time with Eddie Fisher" that aired at the same time on Wednesdays and Fridays.

This episode, atypically for most of these fifteen-minute programs, actually has a loose storyline in which Dinah is put up for an audition that then leads to a screen test, with the two performances making up the bulk of the episode. At the time of this episode, Dinah's longtime sponsorship by Chevrolet autos (her later variety show was titled "The Dinah Shore Chevy Show") had already begun, and there are opening and closing Chevrolet segments with a mid-show commercial inserted as well.

TFTP Variety: "Coke Time with Eddie Fisher" (Sep. 29, 1954)

Posted to Internet Archive's Classic TV Collection

Eddie Fisher is a name that not many people today would recognize, but he was a major A-list celeb in the 1950s; he was as famous for his wives as he was for his singing--he was one of Elizabeth Taylor's husbands after having been married to Debbie Reynolds (with whom he was the parent of "Star Wars" star Carrie Fisher). This post features a complete episode of Fisher's show "Coke Time".

"Coke Time" was Fisher's main star vehicle for a good chunk of the 1950s, running from 1953 to 1957 on NBC. Each episode of the twice-weekly series (as in the one featured here) had Fisher simply singing three or four songs, with few frills and little staging, punctuated with a commercial or two for Coca-Cola. "Coke Time" is a good example of a program that had the sponsor's name in the name of the show, which was, of course, very common in the late-1940s and 1950s.

The show is also a good example of a program type that would disappear by the end of the 1950s but which was fairly widespread at the time: the 15-minute-long musical variety show, a program type in which Perry Como and Dinah Shore were likewise featured at different times in the '50s. The quarter-hour show was used for genres other than music (such as news and interview shows), but the combination of genre and length was an easy one to fill with a a handful of songs and call it a show.