TFTP's Monochrome March Will Return After These Messages: Miscellaneous Commercial Block from the 1950s

Posted to YouTube by user 'MattTheSaiyan'
Length - 12:25

College basketball has March Madness. TFTP: Television from the Past has Monochrome March! 

For the entire month of March, TFTP brings you posts featuring monochrome programs and clips in glorious black-and-white!

And every Wednesday, TFTP takes a break from regular programming to bring you a selection of classic commercials. Monochrome March will return after these messages...

This block of commercials from the 1950s features (among other products) cigarettes, bread, autos, and soap products. There are ads for Palmolive bar soap (for the "schoolgirl complexion look"), Snickers candy bars (an animated look at the layers of a Snickers bar), Jello Instant Pudding, and Spic & Span cleaning solution. There are three different Camel cigarette ads--two of which are animated, one with a lion tamer and lion, the other featuring water skiing. There are also three different Sunbeam bread ads--and only one of them is the same as those TFTP featured a few weeks ago.

As we begin to wrap up this year's Monochrome March, it's worth considering how different these ads are from those we are familiar with today. To begin with, they're much longer; a couple of the ads here clock in at around two minutes. Animation was much more prevalent in ads from the 1950s and '60s; animation is almost never used in commercials now. And there is an unmistakable air of innocence to many of these ads--a girl jump-roping to sell Sunbeam bread, clean-cut teenagers featured in the Palmolive ad. Heck, even in the cigarette ads the worst thing going on is whether or not the cigarettes will irritate your throat.

Maybe, in that era, things really were more black and white.

TFTP On This Day: "Camel News Caravan" from NBC (Sep. 19, 1952)

Posted to YouTube by user 'Ben Model'

It Was 65 Years Ago Today: "Camel News Caravan" was the first high-profile television news program. Before its Feburary 1949 debut (and in some respects for some time afterwards), TV news consisted largely of broadcasts of newsreels produced for movie theaters or very brief broadcasts (usually five-minutes long) of readings of headlines. There are some of those things in "Camel News Caravan", but it was nonetheless a pioneering news program for a few reasons--because of its longtime sponsorship by Camel cigarettes; because of its increasingly televisual presentational style; and because of its anchor, John Cameron Swayze, who became the first well-known TV newsman.

In this particular day's newscast, the lead news is the brouhaha related to then-Vice Presidential nominee Richard Nixon's allegedly improper use of campaign funds. This incident would result a few days afterwards (on Sep. 23) in the TV broadcast of Nixon's famous "Checkers speech". Other stories featured in this newscast include a new military base in Greenland, an earthquake on Wake Island in the Pacific, and the latest in women's fashions.

There's much here that looks somewhat odd to us now. Having a sponsored newscast is incredibly jarring now, especially with it being a cigarette brand like Camel. The presentational style seems a bit stilted, and it's clear that given the newsgathering practices at the time that the stories presented in this newscast aren't exactly breaking news.