TFTP Will Return After These Messages: Three Commercials from 1955

Posted to Internet Archive by user 'HappySwordsman' (top), 'Seto-Kaiba_Is_Stupid' (middle), 'HappySwordsman' (bottom)
Length - 0:59 (top), 1:22 (middle), 1:31 (bottom)

Every Wednesday, TFTP takes a break from regular programming to bring you a selection of classic commercials. We will return after these messages...

Here's a group of three commercials from the year 1955, a period when commercials were still fairly lengthy (the three here range from a minute to a minute-and-a-half in duration) and programs were generally sponsored by a single product (which is what allowed for the greater length).

The first commercial above is for Palmolive soap, and it utilizes a tactic that is still familiar to us today: demonstrating how using anything other than the product being advertised will produce an inferior result. The second commercial, for DeSoto/Plymouth autos, uses a mix of animated and live-action footage to help sell cars; animation was everywhere in ads of the Fifties, and it is put to effective use here. The third and final commercial is for Old Gold Filter Kings cigarettes, and it offers a lengthy testimonial to the use of filters (which were then still a novelty) using a fairly hackneyed marriage metaphor.

TFTP's Monochrome March Will Return After These Messages: Miscellaneous Commercial Block from the 1950s

Posted to YouTube by user 'MattTheSaiyan'
Length - 12:25

College basketball has March Madness. TFTP: Television from the Past has Monochrome March! 

For the entire month of March, TFTP brings you posts featuring monochrome programs and clips in glorious black-and-white!

And every Wednesday, TFTP takes a break from regular programming to bring you a selection of classic commercials. Monochrome March will return after these messages...

This block of commercials from the 1950s features (among other products) cigarettes, bread, autos, and soap products. There are ads for Palmolive bar soap (for the "schoolgirl complexion look"), Snickers candy bars (an animated look at the layers of a Snickers bar), Jello Instant Pudding, and Spic & Span cleaning solution. There are three different Camel cigarette ads--two of which are animated, one with a lion tamer and lion, the other featuring water skiing. There are also three different Sunbeam bread ads--and only one of them is the same as those TFTP featured a few weeks ago.

As we begin to wrap up this year's Monochrome March, it's worth considering how different these ads are from those we are familiar with today. To begin with, they're much longer; a couple of the ads here clock in at around two minutes. Animation was much more prevalent in ads from the 1950s and '60s; animation is almost never used in commercials now. And there is an unmistakable air of innocence to many of these ads--a girl jump-roping to sell Sunbeam bread, clean-cut teenagers featured in the Palmolive ad. Heck, even in the cigarette ads the worst thing going on is whether or not the cigarettes will irritate your throat.

Maybe, in that era, things really were more black and white.