TFTP's Monochrome March: Network Promo from NBC (Mar. 21, 1958)

Posted to YouTube by user 'obsgia'
Length - 1:12

College basketball has March Madness. TFTP: Television from the Past has Monochrome March! 

For the entire month of March, TFTP brings you posts featuring monochrome programs and clips in glorious black-and-white!

Here is another monochrome network promo from the late-1950s, this one from NBC on March 21, 1958 (not 1957 as the YouTube title suggests). TFTP analyzed some of the qualities of 1950s program promos here, in a previous post on a promo from the late-1950s, and the above promo certainly has the same qualities (and limitations).

The above promo, which promotes that evening's prime-time line-up, comes during an episode of the NBC daytime game show "Treasure Hunt". It highlights three programs from the Friday night line-up: "Truth and Consquences" with guest star Lou Costello; "M-Squad" starring Lee Marvin; and "The Thin Man", the TV series adaptation of the movie series by the same name. The promotion for the three programs is held together by a puzzle-piece theme (evident in the promotional art and the voiceover).