TFTP's Monochrome March: Network Promo from NBC (Mar. 21, 1958)

Posted to YouTube by user 'obsgia'
Length - 1:12

College basketball has March Madness. TFTP: Television from the Past has Monochrome March! 

For the entire month of March, TFTP brings you posts featuring monochrome programs and clips in glorious black-and-white!

Here is another monochrome network promo from the late-1950s, this one from NBC on March 21, 1958 (not 1957 as the YouTube title suggests). TFTP analyzed some of the qualities of 1950s program promos here, in a previous post on a promo from the late-1950s, and the above promo certainly has the same qualities (and limitations).

The above promo, which promotes that evening's prime-time line-up, comes during an episode of the NBC daytime game show "Treasure Hunt". It highlights three programs from the Friday night line-up: "Truth and Consquences" with guest star Lou Costello; "M-Squad" starring Lee Marvin; and "The Thin Man", the TV series adaptation of the movie series by the same name. The promotion for the three programs is held together by a puzzle-piece theme (evident in the promotional art and the voiceover).

TFTP's Monochrome Monday: Promo for Daytime Line-Up from NBC (1956)

Posted to YouTube by user 'MattTheSaiyan'
Length - 1:00

TFTP's Monochrome Monday brings you a classic black & white TV program or clip every Monday morning to kick off the week....

Network program promos don't get much more bare bones than this 1956 NBC daytime promo (unless they're strictly slides with announcer voiceover). The first half of this minute-long promo is a rather crude stationary drawing of two women with a voiceover of two women chatting with each other about TV. One of them is suggesting to the other viewing the morning line-up of shows on NBC. The voiceover conversation between the two continues into the second half of the promo as slides appear of the three shows under discussion, before ending with a slide that lists all three programs.

The three programs promoted are (1) "Home" with Arlene Francis, which had moved to a new timeslot; (2) game show "The Price is Right" with Bill Cullen ("that one with the bidding for prizes and all that" as described by one of the women); and (3) "Truth and Consequences" with Bob Barker.