TFTP's Monochrome March Will Return After These Messages: Sugar Crisp cereal ads from the 1950s

Posted to YouTube by user 'Vintage Fanatic' (top), 'spuzzlightyeartoo' (bottom)
Length - 1:31 (top), 0:50 (bottom)

College basketball has March Madness. TFTP: Television from the Past has Monochrome March! 

For the entire month of March, TFTP brings you posts featuring monochrome programs and clips in glorious black-and-white!

And every Wednesday, TFTP takes a break from regular programming to bring you a selection of classic commercials. Monochrome March will return after these messages...

These two Sugar Crisp cereal ads from the 1950s feature three bear mascots that are precursors of the cereal's later smart-aleck bear from the 1970s. The first commercial, done with traditional animation, is a western saga set in a saloon and featuring a stand-off between a good guy and a bad guy--but how bad can a guy be if he likes to eat Sugar Crisp? The second ad portrays the three bears in stop-motion animation style as they assist a little boy and girl in enjoying their Sugar Crisp. Both commercials suggest that Sugar Crisp can be eaten as a meal, as a snack, or as candy, a rather peculiar set of suggestions it would seem to us now.