3.07.2018

TFTP's Monochrome March Will Return After These Messages: Sunbeam Bread ads from the 1950s/60s





Posted to YouTube by user 'MattTheSaiyan' (top), 'Vintage Fanatic' (bottom)
Length - 1:11 (top), 1:03 (bottom)

College basketball has March Madness. TFTP: Television from the Past has Monochrome March! 

For the entire month of March, TFTP brings you posts featuring monochrome programs and clips in glorious black-and-white!

And every Wednesday, TFTP takes a break from regular programming to bring you a selection of classic commercials. Monochrome March will return after these messages...

Here's a pair of black-and-white commercials for Sunbeam bread from the monochrome era of the 1950s and '60s. The first ad features two animated figures, a jump-roping little girl and a Sunbeam baker (complete with the puffy hat). A fairly obnoxious jingle plays, seemingly sung by the girl and baker as female and male voices alternate. "Sunbeam energy" is the theme of the ad, as a title with this message is superimposed on live-action images of Sunbeam bread.

The second ad takes the "sun" in Sunbeam literally, with a parable of a sunbathing fellow who is unconvincingly said to have "vim, vigor, and vitality" from eating Sunbeam bread. He frolics with his family, picnicking on the beach (sandwiches made with Sunbeam bread, natch) and playing with a beach ball with his daughter.


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