TFTP Will Return After These Messages: Three Commercials from 1955

Posted to Internet Archive by user 'HappySwordsman' (top), 'Seto-Kaiba_Is_Stupid' (middle), 'HappySwordsman' (bottom)
Length - 0:59 (top), 1:22 (middle), 1:31 (bottom)

Every Wednesday, TFTP takes a break from regular programming to bring you a selection of classic commercials. We will return after these messages...

Here's a group of three commercials from the year 1955, a period when commercials were still fairly lengthy (the three here range from a minute to a minute-and-a-half in duration) and programs were generally sponsored by a single product (which is what allowed for the greater length).

The first commercial above is for Palmolive soap, and it utilizes a tactic that is still familiar to us today: demonstrating how using anything other than the product being advertised will produce an inferior result. The second commercial, for DeSoto/Plymouth autos, uses a mix of animated and live-action footage to help sell cars; animation was everywhere in ads of the Fifties, and it is put to effective use here. The third and final commercial is for Old Gold Filter Kings cigarettes, and it offers a lengthy testimonial to the use of filters (which were then still a novelty) using a fairly hackneyed marriage metaphor.

TFTP's Monochrome Monday: "The General Electric Theater" from CBS (Dec. 18, 1955)

Posted to YouTube by user 'HORDE'
Length - 29:17

TFTP's Monochrome Monday brings you a classic black & white TV program or clip every Monday morning to kick off the week....

Everyone knows that Ronald Reagan, America's 40th president, had been an actor. But that doesn't mean its not still a little jarring to see him actually act, as in this episode of "The General Electric Theater". "GE Theater", which Reagan was also host of for its entire run from 1953 to 1962, was an anthology drama in which a different story with different actors appeared each week. The early years of TV had many such shows, although "GE Theater" was one of the few remaining by the end of its run in the early-1960s.

This 1955 episode of "GE Theater" is entitled "Let It Rain", and in addition to Reagan it features a very young Cloris Leachman. Reagan plays a journalist who has stopped off in the southern small-town where Leachman's character lives. The journalist ends up trying to debunk a local legend about a Civil War-era sword that was lodged in a tree trunk, while also carrying on a love affair with Leachman. (It's especially jarring to see Reagan in these romantic scenes.)

The episode is typical of early-TV anthology series: only a handful of characters, just a few locations (all of them sets on a soundstage), and stories that tended towards the personal and intimate--all of which worked well with the smaller budgets and smaller screen of early television.

TFTP's Monochrome Monday: "Break the Bank" from ABC (Dec. 1955)

Posted by YouTube by user 'Shokus Video'
Length - 27:35

TFTP's Monochrome Monday brings you a classic black & white TV program or clip every Monday morning to kick off the week....

"Break the Bank" was a pretty simple game show, both from a gameplay perspective and from a production values perspective. Host Bert Parks and contestants simply stood on a mostly bare stage as Parks asked questions for progressively higher amounts of money ($25, then $50, then $100, $200, $300, and $500). At the top of the money ladder was a final question that if answered correctly would "break the bank" and win the contestants whatever amount the "bank" had built up to (starting at $1000 and rising with each set of contestants that didn't win it).

Contestants generally were couples or groups, as with the young family and then the older couple in the above episode. The family in the first part of the episode is successful in its attempt to "break the bank" (to the tune of $1300), whereas the older couple is not. In some respects, as with a lot of 1950s game shows ("You Bet Your Life" for sure, probably others), on "Break the Bank" it's the interaction between host and contestants that is just as important as whatever game is being played.

"Break the Bank" was sponsored by Dodge automobiles, so there are a couple of filmed Dodge ads in the mix in this episode, as well as the Dodge logo that is displayed prominently on the backdrop on stage.

TFTP's Monochrome Monday: "Our Miss Brooks" from CBS (May 20, 1955)

Posted to YouTube by user 'balsamwoods'
Length - 22:04

TFTP's Monochrome Monday brings you a classic black & white TV program or clip every Monday morning to kick off the week....

Like many early TV shows, "Our Miss Brooks" started out as a radio program (in 1948) and then was adapted for TV (in 1952). The radio and TV versions ran simultaneously then until both left the air in 1957. Eve Arden starred in both versions as Madison High School English teacher Connie Brooks. Arden was surrounded by a supporting cast made up of staff members and students of Madison High, including Gale Gordon (later best known as Lucille Ball's foil in her 1960s sitcoms) as Principal Conklin and Robert Rockwell as biology teacher Philip Boynton.

The episode above, from May of 1955, shows the dynamic between stuffy Principal Conklin and well-meaning but flighty Miss Brooks. It also is a great example of that perennial sitcom trope--the misunderstanding. Conklin wishes for Madison High to have a new mascot for the school's football team (to show up a rival at another high school); through a misunderstanding stemming from having received only part of a note from Conklin, Brooks ends up getting him a different mascot than he had in mind.

Christmas at TFTP (Monochrome Monday Edition): "Your Hit Parade" from NBC (Dec. 24, 1955)

Posted to YouTube by user 'Mister Stereo'
Length (total of 3 parts) - 26:05

TFTP's Monochrome Monday brings you a classic black & white TV program or clip every Monday morning to kick off the week....

"Your Hit Parade" was a mainstay on NBC radio and TV for over twenty years, providing a review of the "hit parade" of top charting songs for each week. After fifteen years on radio, the TV version premiered in 1950 (the radio edition would continue for five additional years until 1955). On both radio and TV, a revolving cast of musicians and singers recounted the week's top songs for audiences in an era before music video and on-demand music streaming.

The episode of "Your Hit Parade" featured here was aired on Christmas Eve of 1955. As every week, the episode includes renditions of the top seven songs from the previous week ("Sixteen Tons" tops the list here), but Christmas Eve warranted the addition of a few holiday tunes. "Deck the Halls" with the entire Your Hit Parade ensemble opens the episode, with a "Christmas medley" in the mix, and a full-cast performance of "O Holy Night"--on the Rockefeller Center ice skating rink--closing out the show.

TFTP Drama: "Gunsmoke" from CBS (Sep. 10, 1955)

Posted to YouTube by user 'balsamwoods'
Length - 26:52

"Gunsmoke" was one of the most venerable dramas in television history. With its twenty-years on CBS (from 1955 to 1975), it set a record for prime-time TV longevity for a drama. For this TFTP Drama post, we present the pilot episode for this pioneering TV western, from the fall of 1955.

"Gunsmoke" premiered right at the beginning of the trend of TV westerns that by the end of the 1950s would take over television. "Gunsmoke" would sit atop the pile as TV's #1 show for four seasons between 1957 and 1961. Over the course of its run, it would expand from half-hour to an hour in length (in 1961) and switch from black and white to color (in 1966). Its cast of supporting characters would evolve, but at the core of it was always James Arness as Marshall Matt Dillon, flanked by Amanda Blake as Miss Kitty and Milburn Stone as Doc Adams.

In this pilot episode (building on a radio version of the program that had been airing since 1952), Marshall Dillon encounters an outlaw who has the fastest draw known in Texas, and who has killed a number of people (including lawmen) with impunity as a result. Dillon, although he first gets seriously wounded by the outlaw, finally manages to overcome this menace to Dodge City, the frontier town that Dillon is sworn to protect.