5.30.2018

TFTP Will Return After These Messages: Three Commercials from 1955







Posted to Internet Archive by user 'HappySwordsman' (top), 'Seto-Kaiba_Is_Stupid' (middle), 'HappySwordsman' (bottom)
Length - 0:59 (top), 1:22 (middle), 1:31 (bottom)

Every Wednesday, TFTP takes a break from regular programming to bring you a selection of classic commercials. We will return after these messages...

Here's a group of three commercials from the year 1955, a period when commercials were still fairly lengthy (the three here range from a minute to a minute-and-a-half in duration) and programs were generally sponsored by a single product (which is what allowed for the greater length).

The first commercial above is for Palmolive soap, and it utilizes a tactic that is still familiar to us today: demonstrating how using anything other than the product being advertised will produce an inferior result. The second commercial, for DeSoto/Plymouth autos, uses a mix of animated and live-action footage to help sell cars; animation was everywhere in ads of the Fifties, and it is put to effective use here. The third and final commercial is for Old Gold Filter Kings cigarettes, and it offers a lengthy testimonial to the use of filters (which were then still a novelty) using a fairly hackneyed marriage metaphor.

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