5.09.2018

TFTP Will Return After These Messages: Commercials for Kentucky Fried Chicken (1968/1971/1981)







Posted to YouTube by user 'chicagofilmarchives' (top), 'Bionic Disco' (middle), 'robatsea2009' (bottom)
Length - 1:06 (top), 1:04 (middle), 0:30 (bottom)

Every Wednesday, TFTP takes a break from regular programming to bring you a selection of classic commercials. We will return after these messages...

These three commercials from fast-food giant Kentucky Fried Chicken all feature the iconic red-and-white-striped KFC bucket. In the first commercial, from 1968 and the only of the three to also feature the actual Colonel Sanders, the Colonel puts wheels on the bucket to demonstrate its portability. (Was take-away food still that much of a novelty in the 1960s?) Commercial number two (from '71) uses the bucket as a punchline: a mother has served KFC chicken at dinner with her daughter's new boyfriend and passed it off as her own cooking, until little brother barges into the dining room wielding the bucket. Finally, the third commercial, from 1981, displays the bucket prominently upfront--a KFC employee fills and displays a bucket--before going on to show numerous groups of people eating fried chicken--out of KFC boxes.


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