TFTP's Monochrome Monday: Commercials/Promos from ABC (Dec. 18, 1957)

Posted to YouTube by user 'pannoni4'
Length - 8:05

TFTP's Monochrome Monday brings you a classic black & white TV program or clip every Monday morning to kick off the week....

Although not a flow sequence in terms of all having been aired continuously in a solid block of airtime, here is a series of commercials and (mostly) promos from ABC from December of 1957. A pair of minute-long 7-Up commercials kick things off, with one very odd commercial featuring several birds (ducks?) performing different tasks (packing pickles, picking cotton, etc.) made more tolerable by having a bottle of 7-Up. This is followed by a second 7-Up commercial in a bullfighting setting (again with one of the strange birds as a matador).

Most of the rest of the block is ABC network promos, beginning with a short one for "The Frank Sinatra Show" with guest Bing Crosby. An ABC network ID follows, succeeded by a PSA for the U.S. Mail. A station ID for Philadelphia's WFIL-TV leads into a promo for "Wild Bill Hickok"; a lengthy "Season's Greetings" spot with names of ABC personalities displayed; promos for "The Pat Boone Chevy Showroom", "Wednesday Night Fights", and "The Saga of Andy Burnett" (a serial shown on "Disneyland"); and a closing, longer promo for the episode of "The Frank Sinatra Show" with guest Bing Crosby, a Christmas episode featuring various carols and holiday songs.

Interspersed among these are a couple of bumpers for "American Bandstand", an episode from which came all of the promos and other spots in this block.