3.26.2018

TFTP's Monochrome March, On This Day: "The Object Is" from ABC (Mar. 26, 1964)



Posted to YouTube by user 'WarioBarker88'
Length - 28:44

College basketball has March Madness. TFTP: Television from the Past has Monochrome March! 

For the entire month of March, TFTP brings you posts featuring monochrome programs and clips in glorious black-and-white!

It Was 54 Years Ago Today: Early-1960s TV saw many game shows with a clue-guessing format that tried to capitalize on the popularity of "Password". "The Object Is" is a short-lived example of those game shows, and this next-to-last episode of the program aired 54 years ago today on March 26, 1964.

Like others of the clue-guessing subgenre of TV game show, on "The Object Is" a celebrity guest was paired with a regular contestant, with two such teams competing against one another. (The celebrities here are actress Joan Caulfield and comedian Stubby Kaye.) One member of the team tried to guess the identity of a famous or legendary person from a clue given by the other in the form of an object associated with that person. (For example, in this episode the clue "bearded clock" is given for the person "Father Time".)

The game-play seems to proceed smoothly enough, but it must not have been too compelling to viewers, because the show only lasted for about three months, from Dec. 30, 1963 until Mar. 27, 1964. Dick Clark, although already well-known to audiences as the long-time host of "American Bandstand", was making his game-show hosting debut with "The Object Is".


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