1.24.2018

TFTP Will Return After These Messages: Kelloggs Commercials w/ Superman (1954)







Posted to YouTube by user 'tvdays' (all three)
Length - 1:04 (top), 1:01 (middle), 1:02 (bottom)

Every Wednesday, TFTP takes a break from regular programming to bring you a selection of classic commercials. We will return after these messages...

As the sponsor of "The Adventures of Superman" in the 1950s, Kellogg's cereal had many different Superman-related commercials in that era. Here are three of them from 1954, all featuring premiums that kids could get with boxtops from Kellogg's cereals.

In the first commercial above, the premium is a snappy Superman belt--just like Superman himself wore! Kids could add to their Man of Steel wardrobe with the Superman t-shirt offered in the second commercial. Finally, they could through the third and last commercial obtain a flying Superman glider toy (which they could play with while wearing their Superman belt and t-shirt, naturally).

Premiums--in which a consumer would send in boxtops or other packaging elements ("proof of purchase") in exchange for some sort of gift--were central to childrens' programming going all the way back to the network radio days of the 1930s, and "The Adventures of Superman" brought the tradition into the earliest era of TV.


No comments:

Post a Comment