1.11.2018

TFTP Flow: Commercial Break from ABC Thursday Night Movie (Jul. 21, 1983)



Posted to YouTube by user 'The Museum of Classic Chicago Television'
Length - 3:45

Television "flow"  =  an unbroken, as-aired sequence of elements such as program segments, news breaks, commercials, program promos, station IDs, and bumpers, which can be analyzed to understand what viewers of the past experienced when watching TV.

This flow sequence is from the ABC Thursday Night Movie, which on this particular Thursday night in July 1983 featured the animated version of J.R.R. Tolkien's "The Return of the King". The sequence begins with the teaser for the movie before continuing with a commercial break. The ads in the break are a group of summer-appropriate ones: for toilet cleaner Sani-Flush (set in a summer camp), "Jaws 3-D" (in movie theatres at the time as a summer blockbuster wanna-be), Hallmark Cards (for the summer wedding anniversary season), and Wendy's Restaurant (emphasizing drive-thru service). The flow then returns to the Thursday Night Movie for the first thirty seconds or so of the movie (including an "Edited for Television" tag).

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