Fast food commercials from the 1970s have a special flair, with the chipper music, "action" shots of people enjoying the food, and catchy jingles. Here are three for your enjoyment:
Posted to YouTube by user 'The Museum of Classic Chicago Television'
Everyone's heard of Burger King, but how many people are familiar with the royal burger spouse, Burger Queen? Unless you lived in Louisville, Kentucky, home of this regional chain, in the 1960s or 1970s, probably not many! By the time of this commercial in 1978, they'd added fried chicken (apparently as their specialty)--a menu diversification that would lead a few years later to the chain (which still exists) changing its name to the less burger-centric Druther's.
Posted to YouTube by user 'VintageTVCommercials'
Everyone's heard of McDonald's, of course, and those old enough have probably heard this extremely popular McDonald's jingle from the 1970s. This 1975 commercial dramatizes the contemporaneous fad of trying to remember all of the Big Mac ingredients contained in the jingle. Did the fact that so few people were able to do so mean that the ad campaign was unsuccessful, or was the fact that they were trying at all mean it was wildly successful?
Posted to YouTube by user 'VintageTVCommercials'
This earlier, undated (but clearly from the early-1970s) McDonald's commercial features one of the chain's most famous jingles, "You Deserve a Break Today". (Look very closely and you will see in the ranks of the countermen a pre-"Happy Days" Anson Williams and a pre-"Good Times" John Amos.) This ad emphasizes the cleanliness of McDonald's restaurants--it's easy to forget now, but this cleanliness, along with the standardization represented by franchised restaurants, were big selling points at a time that was still relatively early in fast-food history.
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