TFTP's Monochrome Monday: "Texaco Star Theater" from NBC (Spring 1949)

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TFTP's Monochrome Monday brings you a classic black & white TV program every Monday morning to kick off the week.

This week's inaugural Monochrome Monday goes back to the beginning of commercial TV with a 1949 episode of one of the earliest TV classics, Milton Berle's "Texaco Star Theater". This was the first blockbuster TV series, the popularity of which helped to establish the very medium as a viable form of home entertainment (and gained Berle his famous moniker "Mr. Television").

This episode (from spring of 1949, less than a year into the show's run) features the customary opening and closing jingles sung by the "men of Texaco"; Berle's introductory monologue dressed as an ancient Roman; a fantastic acrobatic trio; Chinese-American movie star Keye Luke (with whom Berle engages in some unfortunate--but for the time, characteristic--stereotyped ethnic humor); a song by Ethel Merman, followed by a sketch with her and Berle as early motorists; tap dancer Teddy Hale; and a show-closing extended series of performances by several different singers and composers highlighting popular standards of the day.

It's a great specimen of the classic variety show of the early TV era--a blend of comedy and music (but also with things like acrobats and tap dancers in the mix), the single sponsor's ads worked into the program itself (as well as its title), the somewhat rough-edged feel of a live weekly TV program, and a broad and boisterous style that played well on the small screens of early television sets.