9.13.2017

TFTP Flow: "CBS Late Movie" Intro & Commercial/Promo Break from KXJB/Fargo, ND (Sep. 1983)



Posted to YouTube by user 'robatsea2009'

Television "flow" - an unbroken sequence of various on-air elements such as program segments, news breaks, commercials, program promos, PSAs, station IDs, bumpers, and other interstitials, which can be analyzed to understand what viewers of the past experienced when watching TV.

Some time ago, TFTP featured a hometown station sign-off segment from CBS affiliate KXJB/Fargo, North Dakota. Here is a "flow" clip from the same station from September 1983. (See above for a definition of television "flow".) An intro to the CBS Late Movie is followed by several commercials, including ones for Rubbermaid microwave cookware (just becoming a thing around this time), Sears, and Kibbles n' Bits (n' Bits, n' Bits). Two program promos join the mix: for the "Barbara Mandrell Show" (Saturday nights at 10:30) and for a pre-scandalous Jimmy Swaggart's Sunday morning religious program. Finally, a PSAs for United Way and the US Dept. of Health and Human Services round out the flow sequence.

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