2.14.2018

TFTP Will Return After These Messages: Commercial Block from CBS (Jan. 14, 1966)



Posted to YouTube by user 'Pannoni 9'
Length - 6:02

Every Wednesday, TFTP takes a break from regular programming to bring you a selection of classic commercials. We will return after these messages...

The commercials in this block (taken from a 1966 episode of the CBS game show "Password") largely fall under two of the major categories of ads: cleaning products and baking products. In the baking products division, there are three different Pillsbury commercials (for butter pecan coffee cake mix, for chilled refrigerated pies, and for flour) and a commercial for D-Zerta gelatin. In the cleaning products division are commercials for the now-obscure laundry detergent additive La France (which seems like it was so-named just so it could have the slogan "Vive La France"), Aerowax floor wax, and Wizard deodorizer.

A couple of other commercials not fitting into the baking or cleaning categories are great examples of types of products that were just becoming common in the mid-1960s. A commercial for Sanka coffee demonstrates what a novelty decaffeinated coffee was at the time--the commercial is one from the well-known series of commercials where pleased restaurant patrons were unknowingly served the caffeine-free Sanka. In addition, a Right Guard deodorant commercial emphasizes the benefits of deodorant in an aerosol can, then a new phenomenon (no messy cream or stick! the whole family can use the same deodorant!).

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