TFTP Will Be Back After These Messages: Commercial Block from CBS (Mar. 5, 1978)

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At least as important as any programs or program forms to the history of television, commercials are one of the medium's most venerable types of content. Because of this, TFTP will regularly feature blocks of commercials and individual commercials from various historical periods. We kick off this feature by posting this 22-minute block of commercials from a March 1978 broadcast of an NBA game between the Boston Celtics and the New York Knicks.

Many commercials are featured here, including for Lowenbrau beer, Hertz rental cars, several different models of Chevrolet autos, two different commercials each for Miller High Life and Miller Lite beers, and ads for other vehicles such as Volkswagen Dasher and Honda motorcycles. Also in this block are CBS network promos for its sports coverage of NBA basketball and U.S. National Indoor Tennis, for Challenge of the Sexes, for the TV movie "The Last of the Good Guys", for the Diana Ross movie "Mahogany", and for a curious documentary called "The Body Human: The Red River" about the human bloodstream.