TFTP Flow: CBS Newsbreak w/ commercials (September 1980)

One of the fascinating (at least to this blogger) forms of television that will be featured on a regular basis here on TFTP is what I am labelling "flow" clips. "Flow" is a concept from academic television studies in which the content of TV is analyzed not as specific programs or episodes of shows but as a "flow" of material that is neverending and which consists of a variety of different kinds of material: the segments of a TV program, yes, but also program promos, commercials (of course), station and network IDs, public service announcements, news updates (or "newsbreaks"), and a plethora of other, usually short bits that are sometimes referred to as "interstitials" (because they come in between the programs or program segments).

This inaugural "flow" clip is from CBS in September 1980 and centers on a newsbreak that, among other things, discusses the latest projections for the 1980 presidential election. (Carter was ahead!) Commercials include Ragu Pizza Quick, Hush Puppies shoes, Lysol, and Mars candy bars, followed by a couple of program promos (including one for the "Tim Conway Show"). This kind of a flow clip is a great "time capsule" of the time it's from, as we get a look at the consumer products, network TV programming, network promotional strategies, and (when a newsbreak is present) current events of the period. These flow clips will be a regular feature here on Television from the Past!